In‑taxi advertising: headrest posters in Amsterdam
Headrest (interior) advertising reaches passengers during the ride — often with more attention and more reading time than exterior ads alone.
Benefits of interior ads
Attention & time
- Passengers have time to read
- Great for explanations, features and offers
- Ideal for apps, events, hospitality, retail and services
Smart combination
- Door‑cover = reach (street)
- Headrest = depth (in the ride)
- Consistent message across touchpoints
Creative tips
- Use a QR code or short URL
- One core message + 2–3 supporting bullets
- Test multiple creatives when scaling
FAQ
An ad on/behind the headrests inside the taxi, mainly seen by passengers during the ride.
Yes. Door‑cover builds reach on the street; headrest adds depth and attention during the ride.